That's the thinking behind our product – an innovative, smoke-free solution that preserves the act of smoking, without the harmful substances.
- No nicotine.
- No steam.
- No smoke.
Just: a moment for yourself, or together with others.
About Us
Quitting should be easier, more fun and more natural.
Why we do this
Many people want to quit. Some try dozens of times. But one thing keeps coming back:
Those parts disappear when you stop – and that makes it hard.
That insight formed the basis for The PeacePipe by SHMUK: a small pipe in which taste filters are placed. Made from food-safe ingredients, without any addictive or harmful substances. This way the ritual is preserved, without smoking or vaping.
Why we do this
Many people want to quit. Some try dozens of times. But one thing keeps coming back:
Based on behavioral science
What started as practical experience – conversations with smokers and ex-smokers – grew into a theoretical foundation. We delved into:
These insights confirm what we already felt: stopping works better when you don't have to let go of everything . You don't have to give up your moment. You don't have to stay inside while others are outside. You don't have to be alone.
What makes us different?
There are already nicotine patches, chewing gum and lozenges. But they focus mainly on the substance - not on the behavior .
The PeacePipe is different. It is a smoke- and vapor-free alternative that you can continue to use as you are used to. And that makes it not only easier to quit, but also more enjoyable.